The Art of Packaging: 80′s VHS
I’ve seen “Die Screaming Marriane” – there is no screaming and if I remember correctly, Marrianne didn’t die, but who cares. Look at that cover. You know it’s gonna be good. My assumption is, that each of the hundreds of distributors like Unicorn Video, VidMark, Wizard Video, etc had their own staff (of probably one) artists that would create each cover. Some were straight to video releases and had no proper promotion art created for it, others were main stream movies but their art just wasn’t exciting enough so new covers were created - it was all about competion for shelf space. Usually these were acompanied by a brilliant tagline, these are mostly tagline free for some reason, although The Savage Intruder boasts; “She loved him and trusted him, UNTIL HE CUT OFF HER HEAD”.