Graphic Design: Rigid Tools

Ah, the ’50’s, when a company named Rigid Tools could use pin-up girls for their calendars. Painted by George Petty (primarily known for his Petty Girl series of paintings in Esquire – one of the premiere pin-up artists of the 30’s – 60’s), these are a very odd combination of stylized pin-up with detailed tool illustration. They don’t make a lot of sense but they sure are beautifully done. Rigid only used Petty for a few years then switched to photography, which also have their own weird charm.


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Posted on July 11, 2011, in Graphic Design, Painting, The Art of Packaging and tagged , , , , . Bookmark the permalink. 1 Comment.

  1. You’ve got to love these old adverts there’s a charm you don’t see in todays posters. Sexy does sell but why do they have to show that much flesh. Love these illustrations!

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