The Art of Packaging: Linder Casket Calendar – 2011
One of the main tenants of good design is to be appropriate to the item or service. So right-off-the-bat, we’re in foreign territory here. I’ve got nothing against design that is shocking, nor am I offended by these. In fact I find it hilarious. It does seem to have worked in terms of promotion because now I (and you) know about a casket manufaturer in Poland.
The company intends to garner publicity and generate revenue with its erotic calendar. “My son had the idea of creating the company’s calendar, said the companys owner Zbigniew Lindner, so that we could show something half-serious, colorful, beautiful; the beauty of Polish girls and the beauty of our coffins. Linder hopes the sexual pictures will distance the coffin from theological significance in the minds of customers, who will also receive a complementary casket-shaped key ring, reported Reuters. “We wanted to show that a coffin isn’t a religious symbol. Its a product,” said Lindner. “Why are people afraid of coffins and not of business suits, cosmetics or jewelry?”
This particular 2011 calendar is supposed to be related to famous movie scenes, somehow, but for the life of me I can’t figure out which is which. Jan. might be The Godfather and April could possibly be Resevoir Dogs – maybe.