Design: Good Logos, Very Very Bad Logos

When it comes to logo design, there’s purely great, occasionally clever and more often then not absolutely horrendous. A talented designer can work a  reference into a logo that suggests what the company does or what they stand for. For example, the hidden arrow in the FedEx logo (#4) suggests forward motion (perfect), the 31 in the Baskin Robbins Ice Cream logo (#7) calls back to the day when the 31 flavors was part of their promotion. The hidden meaning of the  VAIO logo, below, is obscure but cool once you know about it.

The second part of this post is about logos that failed miserably. They were meant to be thoughtful and professional but for the most part just turned out to be obscene and creepy. How else can you look at the Catholic Archdiocese Youth Program logo (bad #2) without being thoroughly creeped-out. My thought is that some of these might be fake or that I may have a serious problem, but I’ll leave it up to you.

THE GOOD

vaio-logoVAIO Computers – The Vaio logo also represents the integration of analog and digital technology with the ‘VA’ representing an analog wave and the ‘IO’ representing a digita lbinary code.

Nasa-The-Best-Of-Logos

NASA – Nice use of negative space to suggest the moon

spartan-golf-logo-large

Spartan Golf Club – Easy to see, great use of type and imagery

fedex-logo-large

FedEx – I never noticed the arrow formed by the E and the X. Now it’s all I can see in this logo.

milwaukee-brewers-logo-large

Milwaukee Brewers Baseball Club – Note the M and the B to form a catchers mitt

pittsburgh-zoo-and-ppg-aquarium-logo-large

Pittsburgh Zoo

baskin-robbins-logo-large

Baskin Robbins – ’31’ Flavors

eighty20

Eighty 20 – This logo was complicated to figure out; the blue squares represent 1′s and the gray squares represent 0′s. This makes a 1010000 sequence on the top line, represent eighty in binary, and the bottom line reads 0010100, which represents 20 in binary. For the nerds.

atlanta-falcons-logo-large

Atlanta Falcons Football Club – doubles as an actual Falcon, and an ‘F’ for Falcons.

THE VERY, VERY, VERY BAD

sunrisesushiSunrise Sushi

catholic archdiocese

Catholic Archdiocese Youth Program

slide_291871_2334541_free

Clinica Dental

22obscene_22

A-Style – This one took me a few minutes to see

obscene-log

Arlington Pediatric Center

BadLogo-Kids

Kids Exchange

maple-syrup-failed-logo

State of Vermont Pure Maple Syrup

slide_291871_2334531_free

Mont Sat – TV Dish Company

safe place

Safe Place

islamic_understanding_institute

Islamic Understanding Institute

logo-design-fail-computer-doctors

The Computer Doctors

doughboys

Doughboys

22obscene_02Kudawara – Pharmacy

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Posted on April 15, 2013, in Graphic Design and tagged , . Bookmark the permalink. Leave a comment.

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