The Art of Packaging: Studebaker
Studebaker – Founded in 1852 under the name of the Studebaker Brothers Manufacturing Company, the company was originally a producer of wagons for farmers, miners, and the military.
Studebaker entered the automotive business in 1902 with electric vehicles and in 1904 with gasoline vehicles, all sold under the name “Studebaker Automobile Company”. Over the next 50 years, the company established an enviable reputation for quality, reliability and unique design. The South Bend plant ceased production on December 20, 1963, and the last Studebaker automobile rolled off the Hamilton, Ontario, Canada, assembly line on March 16, 1966.
Below are advertisements and production photos for many of the Studebaker models, starting in 1950 and ending with the 1963, Raymond Loewy designed Avanti. Beautiful cars, beautiful ads.