Graphic Design: Rigid Tools
Ah, the ’50’s, when a company named Rigid Tools could use pin-up girls for their calendars. Painted by George Petty (primarily known for his Petty Girl series of paintings in Esquire – one of the premiere pin-up artists of the 30’s – 60’s), these are a very odd combination of stylized pin-up with detailed tool illustration. They don’t make a lot of sense but they sure are beautifully done. Rigid only used Petty for a few years then switched to photography, which also have their own weird charm.
Posted on July 11, 2011, in Graphic Design, Painting, The Art of Packaging and tagged Cheesecake, George Petty, Petty Girl, Pin-Ups, Rigid Tools. Bookmark the permalink. 1 Comment.
Painted Wolf 
You’ve got to love these old adverts there’s a charm you don’t see in todays posters. Sexy does sell but why do they have to show that much flesh. Love these illustrations!